Tuesday 19th March saw the launch of Upper Street’s exclusive 9/10 Club just for women with size 9 and size 10 feet at the fabulous new bar, Opium in Soho.

Hosted by top fashion stylist Nicole Smallwood (former fashion editor at Marie Claire), guests were treated to an evening of  cocktails, dim sum and styling tips and also were fitted with Upper Street sample shoes, so they can now design the perfect shoes for them.

The evening was a fantastic success and for those who missed it, here are all the highlights – and don’t worry we’ll be hosting another 9/10 Club event in the near future.

Bespoke cocktails from Opium greeted guests

Upper Street shoes were on display to inspire our guests’ designs

Our fabulous host for the evening, Nicole Smallwood

Upper Street Co-founder Julia Grinham  & Nicole Smallwood with Upper Street shoe designs

Trying shoes for fit in our 9/10 Shoe Lounge with Lizzie & Lisa from Upper Street

Trying on shoes with Lisa from Upper Street

Browsing swatches for inspiration for a shoe design

Designing shoes with the Upper Street iPad app

Guests listening to Nicole’s style talk

Opium dim sum was enjoyed by guests

Guests enjoyed chatting to Nicole about styling advice & fashion tips

Guests with Upper Street shoe designs

Guests with Upper Street shoe designs

9/10 Club goody bags were presented to guests at the end of the night

Thank you to Opium for hosting the night for Upper Street, Nicole Smallwood for her fantastic style advice and being a truly fabulous host and EdenCancan for all their hard work in organising the event.

More 9/10 Club events are planned so make sure you sign up to Upper Street newsletters and tell us your shoe size so we can invite you to future events. And if your friend, work colleague, sister or mum also has size 9 or 10 feet,  make sure you tell them about Upper Street 9/10 Club. Looking forward to you joining our 9/10 Club.

Upper Street – the made-to-order luxury shoe label where you can design your own shoes and have them delivered right to your door.

All Upper Street shoes come in a huge range of sizes from the petite 33 (UK 1.5) to the generous 43 (UK 10) with 4 width fittings. We also offer free alterations to fit and we’re so confident that you’ll love your final design that we’ll refund you if you don’t!

Upper Street is launching our exclusive 9/10 club just for women with size 9 and 10 feet and would love you to come to our launch event.

Hosted by top fashion stylist Nicole Smallwood (former fashion editor at Marie Claire), you’ll be treated to an evening of signature cocktails, dim sum and styling tips.

Plus we’ll have samples of all our shoe styles for you to try for fit and our shoe stylists will be available to help you design your perfect shoes.

Celebrity Stylist - Nicole Smallwood

9/10 Launch Event
When: Tuesday 19th March 6 – 8pm
Where: Opium, 15-16 Gerrard Street, London, W1D 6JE

RSVP
Places are very limited, so please RSVP by Friday 15th March to iloveshoes@upperstreet.com
And if your friend, work colleague, sister or mum also has size 9 or 10 feet, you’re very welcome to bring them as a guest. Please let us know when you RSVP.

Looking forward to you joining our 9/10 Club.

Julia & Katy
Upper Street, Co-founders

Read a great story about one of our favourite customers with fabulous large feet

Upper Street – the made-to-order luxury shoe label where you can design your own shoes and have them delivered right to your door.

All Upper Street shoes come in a huge range of sizes from the petite 33 (UK 1.5) to the generous 43 (UK 10) with 4 width fittings. We also offer free alterations to fit and we’re so confident that you’ll love your final design that we’ll refund you if you don’t!

Last night, Tuesday 5th March, Upper Street celebrated the launch of #ShoesDayTuesday with an intimate party for the press and media guests at the showroom of our new PR agency, EdenCancan.

There were balloons, cupcakes, fizz and of course shoes. Lots of shoes.

We took lots of photos on the night, and here are the highlights we wanted to share with you.

Pink and black Upper Street themed balloons

Shoe cupcakes especially made for Upper Street

Birthday flowers

The Upper Street team

Lizzie, Customer Relations Manager, Julia, Co-founder & Lisa, Marketing Manager

Kate Nightingale, Style Psychologist & Zoe Lem Stylist/Designer chat to Julia

Peta Hunt & Alison Yau, You & Your Wedding talk shoes with Julia

Peta and Lisa compare pink shoes

Celebrities Laura Hamilton & Anna Williamson catch up with Julia & stylist Charlotte Adsett

Lauren Smeith from Glamour.com designs her shoes with our iPad app

It’s all about the shoes

Anna Williamson, Julia and Charlotte Adsett

Thank you to EdenCancan for organising such a fabulous third birthday party and launching #ShoesDayTuesday

Celebrate your shoes with #ShoesDayTuesday

A whole day, where every week we celebrate your shoes: your va-va-voom heels, your take-me-everywhere flats, the fun shoes that always make you happy, the shoes that make strangers ask “Where did you get those?” and the shoes you love.
And by taking part you could win your own design shoes! find out more >>

Upper Street - the made-to-order luxury shoe label where you can design your own individual shoes and have them delivered right to your door.

Last night, Upper Street joined Maria Grachvogel, fresh from her acclaimed AW13 London catwalk show and Crème de la Mer for an exclusive London Fashion Week Salon at private members club, Morton’s Club.

As well as complimentary beauty treatments and a presentation from Maria on her Collections, Upper Street presented our new SS13 shoes, new heel heights and were on hand to help guests design their perfect shoes with our iPad app.

Here’s some photos we took on the night to share with you.

Upper Street shoes on display

Putting the spotlight on Upper Street’s shoes

Crème de la Mer setting up their beauty treatments

Maria Grachvogel’s Collection

Drinks set up, ready for the guests…

Julia Grinham, Upper Street Co-founder at Morton’s Club

Maria Grachvogel talking about her Collection

We had a fantastic night and would like to thank Adam and Alex at Morton’s Club for all their help in organising such a lovely evening.

find out more about Morton’s Club >>

Upper Street - the made-to-order luxury shoe label where you can design your own individual shoes and have them delivered right to your door.

No comments