Last night, Tuesday 5th March, Upper Street celebrated the launch of #ShoesDayTuesday with an intimate party for the press and media guests at the showroom of our new PR agency, EdenCancan.

There were balloons, cupcakes, fizz and of course shoes. Lots of shoes.

We took lots of photos on the night, and here are the highlights we wanted to share with you.

Pink and black Upper Street themed balloons

Shoe cupcakes especially made for Upper Street

Birthday flowers

The Upper Street team

Lizzie, Customer Relations Manager, Julia, Co-founder & Lisa, Marketing Manager

Kate Nightingale, Style Psychologist & Zoe Lem Stylist/Designer chat to Julia

Peta Hunt & Alison Yau, You & Your Wedding talk shoes with Julia

Peta and Lisa compare pink shoes

Celebrities Laura Hamilton & Anna Williamson catch up with Julia & stylist Charlotte Adsett

Lauren Smeith from Glamour.com designs her shoes with our iPad app

It’s all about the shoes

Anna Williamson, Julia and Charlotte Adsett

Thank you to EdenCancan for organising such a fabulous third birthday party and launching #ShoesDayTuesday

Celebrate your shoes with #ShoesDayTuesday

A whole day, where every week we celebrate your shoes: your va-va-voom heels, your take-me-everywhere flats, the fun shoes that always make you happy, the shoes that make strangers ask “Where did you get those?” and the shoes you love.
And by taking part you could win your own design shoes! find out more >>

Upper Street - the made-to-order luxury shoe label where you can design your own individual shoes and have them delivered right to your door.

Whoever said that with age, you lose your style is WRONG; if anything it can be the complete opposite, age can be your inspiration. That is exactly what this Shoe Design of the Week takes a look at, these sassy, stylish fuchsia snakeskin courts were designed by the wonderful septuagenarian Jennifer Davidson. We absolutely adore her simplistic, yet timeless design. So keep reading to find out more about her experience with Upper Street.

Tell us a little about yourself Jennifer

I am divorced and almost 80. I now live in Thailand, right next to my son and his family. I worked for 40 years in senior positions in the nursing area of the NHS, in England. When I retired I trained in Beauty therapy and worked for 10 years, so I saw and used all kinds of fashionable women as my inspiration. I then went to University and studied Fine Art Painting; I now continue to paint in my home, in Thailand. My interests are fashion, beauty, cooking, gardening , and swimming (I swim a kilometre a week). Some could say that there’s really no stopping me. I have found that over the years my fashion and style has changed some what, but the advantage of becoming older is that you have a lot of experience from throughout your life to draw inspiration from, as well as a large wardrobe that you have accumulated over the years.

Where did you get your inspiration for your shoes from?

My inspiration for the shoes came from Upper Street’s shoe galleries, from fashion magazines, as well as fashion shows on TV.  I designed the shoes especially for Christmas and they will most definitely got shown around, especially Christmas Eve when we went to celebrate the festivities at the Dusit hotel in the town near by.

As I was in England for the summer I took the opportunity to visit the Upper Street studio and see how comfortable they are for myself. I am extremely happy and confident with ordering online and look forward to designing as many individual shoes as possible, no bland slip-ons for me.

Thank you ever so much Jennifer for sharing your shoe designing secrets with us. You’ve really brought all your experiences together to wow us with your design. Just like style icon Iris Apfel, Jennifer doesn’t see age as a hindrance but as an accessory.

If you too would like to try before you buy, to make an appointment to come into the Upper Street studio: Call 0845 680 9365 to talk to our Customer Relations Manager Lizzie Seymour.

Design your own unqiue shoes with Upper Street >>

For shoe inspiration browse & customise the designs in our snakeskin shoe gallery >>

All Upper Street shoes come in a huge range of sizes from the petite 33 (UK 1.5) to a generous 43 (UK 10) with 4 width fittings. We also offer free alterations to fit and we’re so confident that you’ll love your final shoe design that we’ll refund you if you don’t!

Made-to-order shoes, designed by you: Start designing your shoes >>

Thank you to all who attended Women in the City,  ’It’s all about you’ shopping event on the 4th of December, held at Juxon House, right next to St. Paul’s Cathedral. It was great opportunity to gain even more fans of Upper Street and to introduce you to our wonderful team. Everyone also enjoyed browsing through the collections of fashion and jewellery, from brands including The Fold London, Who Made Your Pants, Brilliant Inc and of course, Upper Street. The expert stylist Maggie McMillian of The Style Counsel was also there to give fabulous, yet exclusive tips and advice on how to style yourself, using all four brands carefully selected collections.

Introducing guests to all four brands

Maggie McMillian of The Style Counsel giving styling tips and advice

Lizzie Seymour from Upper Street, helping a customer try on our fit samples and advising them on the best size and style, making it even easier for you to design your own shoes!

Some of our sample shoes available to buy!

Even more choice of sample shoes available to buy!

Come and visit our Upper Street Studio in London. Whether you’d like to try shoes on before ordering, view our samples and material swatches or need help with designing your shoes, we’re help to help you.

To book a free personal consultation, email iloveshoes@upperstreet.com or call us on 0845 680 9365.

Upper Street - the made-to-order luxury shoe label where you can design your own individual shoes and have them delivered right to your door.

Start designing your shoes

Black satin platform court with wide strap, Black Snakeskin Studded Platform Sandal, Black studded pointed court

The Autumn/Winter 2012 catwalks brought us back a classic of the fashion world. Black is known for being one of the most elegant and stylish colours. It can be worn for any occasion and it’s extremely versatile.

Amongst the many different catwalk interpretations of black, we fell head over heels for these three:

Gothic-Chic

The Gothic-chic look is back and it could be seen all over the Givenchy and Fendi catwalks.

It’s all about the studs, the straps and leather with a harder edge. With inspiration from Rooney Mara, star of the worldwide bestseller “The Girl with The Dragon Tattoo”, we created these black shoes with an edge.

The stunning black Italian satin platform court shoe with elegant D’Orsay cut sides show a flash of your foot. To update the shoe for AW12, we added a wide strap decorated with a black snakeskin buckle and a black snakeskin toe cap. It comes in a 4.5” heel & 0.5” platform. (also available with 3.5” heel and 0.25” platform, select at checkout).

The second one is an edgy black snakeskin platform D’Orsay sandal with counter back and a pewter leather strap. Embellished with gunmetal studs on the front with a 4.5″ heel and 0.5″ platform, it’s the perfect design to go with a black leather dress or trousers.

We took the classic black pointed courts to a whole new level with these black patent leather pointed courts combined with studded snakeskin top cap and counter back for the ultimate naughty, but nice evening shoe. It comes with a 3.75″ heel, and is also available as a 2.25” kitten heel.

Black and gold platform peep toe, Black and gold pointed court

Baroque inspired: blacks and golds.

The baroque inspired collection presented by Dolce & Gabanna was breathtaking. The beautifully designed dresses, combined blacks, golds and shimmery organzas, accentuating the feminine figure.

For a subtle statement we created this stylish black suede platform peep toes with a contrasting gold bow accent. Gold snakeskin was also used on the heel and platform. It has a 4.5″ heel with 0.5″ platform (3.5″ heel and 0.25″ platform also available in checkout).

For the perfect day to night baroque inspired  shoes we designed these black and gold pointed court heels, with D’Orsay sides in black leather and contrasting gold snakeskin toe cap and heel. It has a black leather ankle strap to ensure maximum hold. They come with a 3.75″ heel. (2.25″ kitten heel also available in checkout)

Black evening court shoe, Black patent court shoe with buckle

Feminine with an edge.

The third and last AW12 trend we absolutely love, is the ‘Feminine with a harder edge” look. It’s all about updating summer’s feminine girl with a tougher look, and pointed courts that compliment clinched in waists as seen on the Victoria Beckham and Jasper Garvida catwalk shows.

This elegant pointed court in black animal with D’Orsay cut sides has a black satin Mary Jane strap, heel and large bow and is the shoe equivalent of the Little Black Dress. You can customise with different materials or fronts. It comes with a 3.75″ heel and is also available with a  2.25″ kitten heel (select at checkout).

And last but not least, the black glossy pointed court with a sexy short toe, in a stunning glossy black patent. Decorated with a smart silver buckle detail on the front and a 3.75″ heel. (2.25″ kitten heel also available, select at checkout).

Have a look at the Upper Street black shoe gallery if you are looking for inspiration to start designing your black shoes.

These are just a few of the many possibilities you can design at Upper Street. For more inspiration, take a look at our Black is Back AW12 Trends Pinterest Board.

Start designing your perfect black shoe >>

Unsure about all the fabric options? Order as many swatches as you want from our Swatch Store.

Upper Street shoes come in a huge range of sizes from the petite 33 (UK 1.5) to the generous 43 (UK 10) with 4 width fittings. We also offer free alterations to fit and we’re so confident that you’ll love your final design that we’ll refund you if you don’t!

Upper Street - the made-to-order luxury shoe label where you can design your own individual shoes and have them delivered right to your door.

Image Source: FutureSpaceMagazine.com, Fashion.Telegraph.co.uk, Lyst.com, InStyle.com, CruiseFashion.com,  Nuji.com, ElleUK.com